Which type of marketing involves both online and offline channels?

Multichannel marketing is the approach that incorporates both online and offline channels to engage with customers. This strategy allows businesses to reach a wider audience and provide a more integrated customer experience. For example, customers may encounter a brand through social media, email, or a website, and then interact with them in physical stores or through direct mail campaigns. By leveraging multiple platforms, multichannel marketing enhances customer touchpoints and improves overall engagement.

The other options focus on different aspects: budget marketing typically refers to strategies focused on minimizing costs rather than the channels used; traditional marketing often emphasizes offline methods like print and broadcast media; and direct marketing is typically a more targeted approach that doesn’t inherently involve multiple channels. Thus, multichannel marketing is uniquely positioned as it effectively combines various outreach methods, making it the best choice in this context.