Which type of marketing involves both online and offline channels?

Multichannel marketing is the correct answer because it utilizes a variety of channels to reach consumers, combining both online and offline platforms. This approach allows businesses to engage with their audience through different methods, such as social media, email, websites, and traditional media like television, radio, or print. By integrating various channels, multichannel marketing ensures a cohesive brand experience and greater touchpoints with consumers, ultimately enhancing customer engagement and increasing the potential for conversions.

In contrast, budget marketing primarily focuses on cost-effective marketing strategies and does not inherently involve the integration of different channels. Traditional marketing refers to more conventional methods, such as print and broadcast, and typically does not include digital tactics. Direct marketing, while it can utilize multiple channels, is more focused on communicating directly with specific consumers often through targeted efforts, rather than the broader approach of engaging across multiple channels, both online and offline.