Which type of innovation requires minor changes in customer behavior?

Study for the PlayPosit Principles of Marketing Test. Engage with interactive content, flashcards, and detailed explanations. Gear up to ace your exam!

Dynamically continuous innovation is the correct choice because it involves products or services that introduce new features or improvements, but the changes are significant enough to prompt some adjustment in consumer behavior. For instance, when a company launches a new version of a smartphone with advanced capabilities, users may need to learn how to utilize these features, but the core behavior of using a smartphone remains the same.

This type of innovation typically includes enhancements that allow consumers to incorporate new technologies or functionalities into their existing habits without a complete overhaul of their routines. In contrast, continuous innovation involves minor enhancements that require very little adjustment from users, while radical innovation denotes a profound shift or new paradigm that may disrupt existing markets and require a major change in behavior. Disruptive innovation typically creates new markets or significantly alters existing ones, leading to substantial changes in consumer habits.

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