Which topics are covered in Chapter 14 related to marketing practices?

In Chapter 14, the focus on customer service and personal selling emphasizes their critical roles in the broader marketing strategy. Understanding customer service allows businesses to build strong relationships with their customers, leading to enhanced satisfaction and loyalty. Personal selling, on the other hand, provides a personalized approach to sales, where salespersons can engage directly with customers, addressing their specific needs and concerns. This chapter likely discusses strategies for effective communication and relationship-building, both of which are essential elements for driving sales and creating loyal customer bases.

While other topics like market analysis, pricing strategies, branding, and logistics are also fundamental to marketing, the correct answer highlights the importance of interpersonal interactions and support in fostering a positive customer experience and ultimately influencing purchasing decisions.