Which term describes the additional selection of goods a customer might desire?

The term "discrepancy of assortment" accurately captures the concept of the additional selection of goods a customer might desire. In marketing, this term refers to the difference between the variety of products available and the specific assortment that a customer wishes to purchase. It emphasizes the gaps that may exist in the market offerings compared to consumer preferences.

When customers seek products, they often have specific needs, wants, or preferences that may not be fully met by the current selection available. The discrepancy of assortment encapsulates this by pointing out that even if there is a variety of goods in the marketplace, there may still be an unmet desire for certain combinations or types of products that appeal to individual tastes.

This term reflects a deeper understanding of consumer behavior and the complexities behind product offerings, highlighting how marketers must strive to align their inventory with consumer demands to minimize such discrepancies.