Which term describes the additional selection of goods a customer might desire?

The term that best describes the additional selection of goods a customer might desire is referred to as a discrepancy of assortment. This concept focuses on the difference between the quantity of products available in the marketplace and the range of products that customers wish to purchase.

When consumers seek a variety of goods, they might find that what is readily available does not fully meet their preferences or needs. This discrepancy illustrates an imbalance; for instance, a customer may desire a specific type of product that is not stocked by retailers, highlighting the gap in assortment that exists in the market.

In a marketing context, understanding this discrepancy can help businesses tailor their offerings to satisfy customer demand more effectively. By recognizing and addressing the variety of goods desired by customers, companies can refine their product assortments to improve customer satisfaction and increase sales.