Which statement is true regarding customer service roles?

The statement that customer service people advocate for the customer is correct because it emphasizes the essential role customer service representatives play in representing customers' interests within a company. Their primary focus is on understanding customer needs, addressing concerns, and providing support to enhance the overall customer experience. By advocating for customers, they not only help resolve issues but also contribute to building trust and loyalty, which can lead to repeat business and positive word-of-mouth referrals.

In effective customer service, representatives often go beyond merely resolving complaints or focusing solely on immediate sales. Their role is to create lasting relationships, which can greatly affect how customers perceive the brand. Furthermore, customer service has a significant impact on customer satisfaction and long-term loyalty, which is at odds with the notion that it only revolves around handling complaints or has no bearing on future purchases. In truth, positive interactions can lead to future sales and a strong customer base.