Which of the following was mentioned as an example of a product failure?

Study for the PlayPosit Principles of Marketing Test. Engage with interactive content, flashcards, and detailed explanations. Gear up to ace your exam!

The Nissan Murano was mentioned as an example of a product failure because it did not meet consumer expectations and faced challenges in appealing to its target market. The compact crossover SUV struggled with sales and market competition, ultimately leading to its perception as a failure in its category. Product failures often arise when a product does not resonate with consumers, fails to differentiate itself from competitors, or does not fulfill needs in the marketplace effectively.

In contrast, Watermelon Oreos, Pepsi Blue, and Coca-Cola Zero, while they may have had mixed receptions or certain challenges, did not experience the same level of failure in terms of brand perception and long-term impact as the Nissan Murano did within its market segment. These products continued to have some degree of success despite facing criticism or being discontinued, highlighting a distinction in how product failures are assessed in the marketing context.

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