Which of the following topics might be covered in a chapter on social media?

The selection of social media as the topic covered in this chapter is appropriate because it directly relates to the specific area of focus in modern marketing practices. A chapter on social media would explore how platforms like Facebook, Twitter, Instagram, and others can be leveraged for brand promotion, engaging with customers, and building online communities. This includes strategies for content creation, audience targeting, analytics, and the unique nature of communication within social media ecosystems. By discussing social media, the chapter would address its significance in shaping consumer behavior and the ways businesses can adapt their marketing strategies in response to this dynamic environment.

In contrast, the other options focus on more traditional forms of media and advertising, which are distinct from the rapidly evolving landscape of social media. These areas are important in their own right but do not align with the specific focus and techniques unique to social media marketing.