Which of the following statements is true about retailing on the Internet?

Study for the PlayPosit Principles of Marketing Test. Engage with interactive content, flashcards, and detailed explanations. Gear up to ace your exam!

The statement that retailing online is growing rapidly is true because, over the past few years, there has been a significant increase in the number of consumers shopping online. Factors contributing to this growth include increased internet access, advancements in technology, and changing consumer preferences towards convenience and efficiency. The COVID-19 pandemic further accelerated this trend as more consumers turned to online shopping for safety and convenience, leading retailers to enhance their online presence and capabilities.

This growth is marked by the expansion of e-commerce platforms, an increase in the variety of products available online, and advancements in digital payment methods. As a result, retailing online is not only becoming more prevalent but is also a significant channel for sales across various industries. Retailers continue to invest in their online capabilities to meet consumer demands, indicating a robust trajectory for online retailing.

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