Which of the following scenarios might lead to increased price sensitivity among customers?

Increased price sensitivity among customers typically occurs when they have the ability to easily compare prices across similar products or services. In a marketplace where consumers can quickly access and evaluate pricing information—whether through online platforms, shopping apps, or comparison tools—they become more aware of the options available to them. This awareness allows them to see differences in pricing and make decisions based on perceived value. Consequently, when customers are faced with direct comparisons, they are more likely to react negatively to higher prices and seek out cheaper alternatives, which demonstrates higher price sensitivity.

This scenario highlights the importance of transparency and accessibility of information in today's digital age, where consumers are empowered to make informed decisions.