Which of the following is a characteristic of owned media?

Owned media refers to any content or channels that a brand fully controls, such as its website, social media profiles, blogs, and email newsletters. A key characteristic of owned media is the high degree of message control it allows. This means brands can tailor their messaging, design, and content to align perfectly with their marketing goals and target audience. They have the freedom to update information, adjust branding, and create engaging content without external interference or constraints.

This level of control is advantageous because it enables brands to establish their identity, maintain consistency across their messaging, and curate the customer experience. With owned media, companies can also optimize their content based on performance metrics and audience feedback, continually improving their communication strategies.

In contrast, other forms of media like paid media (advertising) and earned media (public relations and word-of-mouth) do not offer the same level of control, making owned media a powerful tool in a marketer's toolkit for establishing brand presence and engagement.