Which of the following is a characteristic of owned media?

Owned media refers to the content and platforms that a company creates and controls, such as its website, social media accounts, and email newsletters. The hallmark of owned media is high message control, which means that the organization has full authority over what content is produced, how it is presented, and the timing of its release. This control allows brands to curate their messaging to align with their strategic goals and brand identity, ensuring consistent communication with their audience.

For instance, a business can decide the tone and style of a post on its blog or the visuals used in its marketing materials, directly shaping how consumers perceive it. This high level of control is one of the significant advantages of owned media, as organizations can effectively manage their brand narratives and maintain a direct connection with their audience without intermediary influence.