Which of the following is NOT one of the 4 Ps covered in this chapter?

The concept of the 4 Ps of marketing, often referred to as the marketing mix, includes Product, Price, Place, and Promotion. Each of these elements plays a significant role in how businesses market their offerings.

Price refers to the amount consumers will pay for a product, which can affect demand and profitability. Product encompasses the goods or services that a business offers to meet the needs of consumers. Place involves the distribution channels used to deliver the product to consumers, which is crucial for ensuring accessibility. Promotion includes the strategies used to communicate with potential customers and encourage sales.

The term "People," while relevant in various marketing and business contexts, is not one of the original 4 Ps. This term can sometimes be discussed in terms of service marketing or relationship marketing but is not included in the foundational marketing mix framework. Therefore, this makes "People" the correct choice as it does not belong to the traditional 4 Ps framework.