Which of the following is NOT considered a category killer?

Study for the PlayPosit Principles of Marketing Test. Engage with interactive content, flashcards, and detailed explanations. Gear up to ace your exam!

A category killer is a large retail chain that dominates a particular product category, putting smaller competitors out of business through its wide selection, low prices, and extensive marketing power. Best Buy, Home Depot, and Lowe's are all examples of category killers in their respective sectors—electronics and home improvement—because they offer a wide range of products, often at competitive prices, which makes it difficult for smaller stores to compete effectively.

Target, on the other hand, operates as a general merchandise retailer and does not specialize in one particular category to the extent that category killers do. While Target is a well-known retail chain, it competes across multiple categories rather than dominating one specific segment. This broad approach distinguishes it from the others listed, which focus heavily on dominating specific product types. Therefore, Target is correctly identified as not being a category killer compared to the focused competitors in the other options.

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