Which of the following is NOT classified as a selective process in consumer behavior?

Selective distribution is not classified as a selective process in consumer behavior because it refers to a strategy used by companies in the distribution of their products. In contrast, selective attention, selective retention, and selective perception are cognitive processes that relate to how consumers interact with marketing stimuli.

Selective attention involves focusing on certain stimuli while ignoring others, which is crucial for marketers to understand in order to capture consumer interest. Selective retention describes the tendency of consumers to remember information that aligns with their existing beliefs and preferences while forgetting information that contradicts them, significantly impacting brand recall. Selective perception refers to how consumers interpret messages and experiences based on their biases and previous experiences.

These three processes explain how consumers filter information and make decisions, highlighting the psychological aspects of consumer behavior. Selective distribution, on the other hand, is more about the logistical and strategic decisions made by companies regarding where and how their products are sold, not about the consumer's internal thought processes or responses to marketing messages.