Which of the following is NOT classified as a consumer product?

In marketing, consumer products are typically classified into several categories based on consumer buying behavior. The categories include convenience products, shopping products, and specialty products. Each of these classifications reflects how consumers approach their purchasing decisions for these items.

Convenience products are goods that are easily accessible and frequently purchased with little thought or effort, such as groceries or household necessities. Shopping products require more deliberation and comparison, often purchased less frequently, like electronics or furniture. Specialty products are unique and involve significant buyer effort, as they typically have distinctive characteristics or brand identification, such as luxury cars or high-end jewelry.

Derived products, on the other hand, do not fit into the traditional classification of consumer products. Instead, derived demand refers to demand for goods and services that arises from the demand for other products. For example, the demand for timber is derived from the demand for furniture. Therefore, derived products are not consumer products in the same sense as convenience, shopping, or specialty products, which are directly purchased by consumers for personal consumption.

This distinction clarifies why derived products are not classified as consumer products in the typical marketing framework.