Which of the following is a primary goal of promotion?

Increasing brand awareness is a primary goal of promotion because it enhances the visibility of a product or service in the marketplace. By effectively promoting a brand, a company communicates its value propositions and differentiates itself from competitors. This increased visibility can lead to greater consumer recognition, which is crucial for attracting potential customers and building a loyal customer base. Promotion encompasses various activities, including advertising, public relations, and sales promotions, all of which aim to inform and persuade consumers about a brand, ultimately influencing their purchase decisions. Enhanced brand awareness can lead to increased sales and market share, further solidifying the brand’s presence in the market.

While developing product features, setting pricing strategies, and managing supply chain efficiency are critical aspects of marketing and operations, they are not the primary focus of promotional activities. These elements support the overall marketing strategy but do not directly address the aim of amplifying brand visibility and customer engagement through promotional efforts.