Which of the following is NOT part of the AIDA model in promotion?

The AIDA model, which stands for Attention, Interest, Desire, and Action, is a fundamental framework in marketing that outlines the stages a consumer goes through when engaging with a product or brand. Each element serves a specific purpose in the promotional process.

Attracting attention is the first step, where marketers aim to capture the audience's awareness. Generating interest follows, as it involves creating curiosity and emotional engagement with the product. The third stage, Desire, drives consumers to want the product and see its value, although it is not explicitly listed in the options given. Finally, prompting action refers to encouraging the consumer to take steps such as making a purchase or signing up for a service.

Among the options presented, "Increasing demand" does not correspond to any specific stage of the AIDA model. While increasing demand is a goal of marketing activities, it is not a defined part of AIDA; rather, it is a broader outcome that may result from effectively implementing the other stages of the model.