Which of the following is NOT part of the AIDA model in promotion?

The AIDA model is a classic framework in marketing that outlines the steps a consumer goes through when interacting with promotional material. It consists of four key stages: Attention, Interest, Desire, and Action.

Attracting attention is the first step, where marketers aim to capture the interest of potential customers. This is crucial because without attention, there is no opportunity to move further in the consumer's decision-making process.

Generating interest follows, as it focuses on engaging the customer and making them want to learn more about the product or service being offered. This step is essential for building a connection with the audience.

Prompting action is the last component in the AIDA model, which encourages consumers to take a specific step, such as making a purchase or signing up for a newsletter. This reflects the ultimate goal of promotional efforts: to drive consumer behavior toward a purchase.

The option regarding increasing demand, while aligned with broader marketing goals, is not a specific stage in the AIDA framework. It does not characterize a distinct step in the consumer process as outlined by AIDA. Thus, this option does not fit within the established stages of Attention, Interest, Desire, and Action.