Which of the following is NOT a method of promotion?

The correct answer is product placement, as it is not traditionally categorized as a direct method of promotion. While product placement involves featuring products within movies, TV shows, or other media as a means of marketing, it differs from active promotional methods such as advertising, publicity, and sales promotion.

Advertising involves paying to promote products through various media, targeting specific audiences with the intention of informing and persuading them to purchase. Publicity refers to generating information about a product or company through media coverage, often aiming for free exposure and public attention rather than paid advertisements. Sales promotion includes strategies like discounts, coupons, or contests designed to incentivize purchasing in the short term.

In contrast, product placement does not involve a direct promotional strategy by the brand but rather relies on the indirect exposure of the product within entertainment content. This form of marketing works subtly, aiming to create a positive association in the viewer’s mind without the traditional push of a promotional message.