Which of the following is NOT a method of promotion?

Product placement is a marketing strategy that involves integrating a product into a specific context, such as a television show or movie, in a way that subtly promotes the product to the audience. While it does have promotional elements, it is often categorized more as a part of the product development or distribution strategy rather than a direct method of promotion itself.

In contrast, advertising involves the paid promotion of goods or services through various media channels, such as TV, radio, or online platforms. Publicity focuses on gaining media attention and public interest without directly paying for coverage, creating awareness for a brand or product. Sales promotion refers to short-term incentives designed to encourage purchases, such as discounts or contests.

Recognizing these distinctions is crucial to understanding how different strategies fit into the broader marketing framework. While all options listed can encourage consumer engagement, product placement stands out as a tactic that does not directly fit the traditional definition of promotional methods.