Which of the following gives the correct order of the steps in the adoption process?

The correct order of the steps in the adoption process is crucial to understanding how consumers progress from initial awareness of a product to its eventual adoption. The sequence begins with awareness, where the consumer first learns about the product's existence. Following awareness is interest, where the consumer starts to become curious and seeks further information.

Next is the evaluation phase, in which the consumer considers the product's features, benefits, and drawbacks to determine if it meets their needs. This leads to the trial stage, where the consumer tests or experiments with the product on a limited basis to gauge its performance in real-life scenarios.

The decision stage comes next, where the consumer makes the choice to either adopt or reject the product. Finally, the confirmation phase follows, during which the consumer evaluates their experience with the product and decides whether to continue using it or to discontinue its use.

Understanding this process not only aids in grasping consumer behavior but also informs marketing strategies that aim to guide potential customers through each of these stages, ultimately leading to increased adoption rates. The sequence provided in the first choice accurately reflects these stages and their flow, making it the correct answer.