Which of the following are examples of quantitative screening criteria?

The correct choice of profitability as a quantitative screening criterion is significant as it focuses on measurable financial performance metrics. Quantitative criteria are characterized by their reliance on numerical data, which can be objectively assessed and compared across different options or strategies. Profitability is a key indicator of a company's ability to generate income relative to expenses over a given period, making it a vital measurement in assessing the viability of a business initiative or investment.

Understanding profitability includes analyzing metrics such as return on investment (ROI), profit margins, and overall revenue generated. These metrics allow businesses to make informed decisions based on hard data, which can be crucial for strategic planning, resource allocation, and investment.

In contrast, other options like customer satisfaction, brand recognition, and market positioning are qualitative measures that encompass perceptions, feelings, and competitive context rather than strict numerical evaluations. While these elements are undeniably important in a comprehensive marketing strategy, they do not fit the mold of quantitative screening criteria that are crucial for analyzing financial performance and making data-driven decisions.