Which of the following are examples of quantitative screening criteria?

Profitability is an example of quantitative screening criteria because it can be measured in numeric terms, allowing businesses to analyze financial performance. This metric provides clear, quantifiable insights into how much profit a product, service, or business unit brings in over a specified period. Organizations often use profitability as a standard measure to determine whether to pursue, modify, or retire certain initiatives, products, or strategies.

In contrast, customer satisfaction, brand recognition, and market positioning are generally qualitative criteria. These elements involve subjective assessments and are typically evaluated through surveys, focus groups, or brand perception studies. While they are important factors influencing strategic decisions, they don’t yield direct numeric values in the same way that profitability does, making them less suitable for quantitative screening. Therefore, the focus on profitability as a hard metric highlights its role and significance in evaluating business viability and strategic options.