Which of the following are tools used to evaluate opportunities?

The use of planning grids for evaluating opportunities is a highly effective method. Planning grids facilitate the structured comparison of multiple variables, helping marketers assess various strategic options based on predetermined criteria such as market attractiveness, resource availability, and competitive landscape.

By utilizing a planning grid, marketers can visually organize information and prioritize initiatives that align with the company's goals, strengths, and available resources. This systematic approach allows for informed decision-making by highlighting areas with the greatest potential for success while minimizing risks associated with new opportunities.

Other candidates for evaluating opportunities, such as SWOT analysis, marketing surveys, and consumer feedback, play a vital role in gathering insights and understanding market dynamics, but planning grids specifically focus on evaluating and comparing those insights against strategic objectives. This makes planning grids a unique and targeted tool for opportunity evaluation in the marketing context.