Which of the following are tools used to evaluate opportunities?

The identification of the planning grids as a tool used to evaluate opportunities is insightful because planning grids offer a systematic way to analyze different variables in a business environment, helping marketers to assess various strategic options. These grids can facilitate decision-making by allowing marketers to compare potential marketing strategies side-by-side, making it easier to visualize opportunities and allocate resources effectively.

Planning grids help clarify complex choices and provide a structured format for analyzing the potential impact of each option, which assists marketers in the identification of opportunities and threats in their strategy development process. This method can be particularly effective in scenarios involving multiple factors or variables, providing a clear picture of where the greatest potential lies for growth or success.

Other tools, such as SWOT analysis, marketing surveys, and consumer feedback, also play a significant role in evaluating opportunities but function in different ways. SWOT analysis assesses internal strengths and weaknesses alongside external opportunities and threats, while marketing surveys and consumer feedback capture direct input from target audiences, which may help inform decisions but do not provide the structured comparative approach that planning grids do.