Which of the following activities is considered part of Promotion?

Promotion encompasses all the activities aimed at communicating and persuading potential customers about products or services. Personal selling is a direct interaction between a salesperson and a customer, which facilitates the exchange of information, addresses customer needs, and ultimately encourages the purchase of a product or service. This method is a critical component of the promotion mix, as it allows for tailored communication and relationship building, making it a vital strategy in marketing.

Holding inventory, market research, and distribution channels are important aspects of overall marketing strategy but do not fall under the promotion category. Holding inventory relates to supply chain management, market research involves gathering and analyzing data to inform business decisions, and distribution channels pertain to the methods used to deliver products to consumers. While these activities support marketing efforts, they do not directly involve promoting the product or engaging with customers in a promotional capacity.