Which factor is crucial for the successful screening of new product ideas?

The successful screening of new product ideas relies heavily on understanding market demand and feasibility. This involves assessing whether there is a genuine need or desire within the market for the proposed product, as well as determining if it's practical to bring that product to market.

Market demand is critical because, without a target audience interested in the product, it will struggle to achieve sales success. Identifying a demand helps prioritize ideas that solve real problems or fulfill specific customer needs.

Feasibility is equally important, as it encompasses factors such as production capabilities, technological requirements, cost implications, and regulatory considerations. A product idea might be creative and innovative, but if it cannot be executed effectively or economically, it is unlikely to succeed.

In summary, focusing on market demand and feasibility allows a company to filter out ideas that will not meet market expectations or be viable in practice, increasing the likelihood of successful product launches.