When Lay's Potato Chips are sold through many competing grocery and convenience stores, this is an example of?

The scenario described with Lay's Potato Chips being sold through numerous competing grocery and convenience stores exemplifies intensive distribution. This strategy involves making products available in as many outlets as possible to ensure maximum market coverage. The goal is to reach a broad audience, and in the case of Lay's, the brand aims for convenience and accessibility for consumers, allowing them to purchase chips wherever they shop.

Intensive distribution is particularly effective for common consumer goods, such as snacks, where the objective is to saturate the market and be present in nearly every potential purchasing location. This approach can help drive higher sales volumes as the product is constantly accessible to customers, increasing the likelihood of impulse purchases and repeat buys.