When customers use a web browser for search, what types of media may appear in the results?

When customers use a web browser for search, they may encounter various types of media in the search results, and the correct answer encompasses the full spectrum of these types: paid media, earned media, and owned media.

Paid media refers to any form of advertising for which a business pays to promote its content, such as pay-per-click (PPC) ads that appear at the top or side of search results. This type of media is designed to directly drive traffic through financial investment.

Earned media includes the publicity gained through promotional efforts other than paid media. This could manifest as organic search results where a website appears due to its relevance and value, or media coverage received due to public relations efforts. Because this type of media comes from recognition and reputation rather than payment, it often carries high trust among consumers.

Owned media consists of content and channels that the brand controls, such as its website, blog, or social media profiles. This content can also appear in search results if it is optimized for search engines, further contributing to how a brand is represented online.

Therefore, the comprehensive nature of the correct answer highlights that all three types of media can coexist and appear in search results, providing a fuller picture of the media landscape that influences customers when conducting searches online