What type of marketing strategy involves focusing on specific buyer needs?

The focus on specific buyer needs defines target marketing. This strategy involves identifying distinct groups of consumers based on their unique preferences, behaviors, and needs. By tailoring marketing efforts to these specific segments, a business can effectively meet the demands of its audience, improving customer satisfaction and potentially increasing sales.

In target marketing, companies conduct detailed market research to determine the characteristics and preferences of various consumer segments, allowing them to create marketing messages, products, and services that resonate with these specific groups. This contrasts with broader marketing strategies like mass marketing, where a single message is aimed at a wide audience without particular emphasis on individual segments. With brand marketing, the focus is more on creating an overall brand perception rather than targeting individual needs, and product marketing generally revolves around the features and benefits of the product itself rather than the specific buyer needs. Thus, target marketing is clearly the strategy focused on catering to the distinct desires and requirements of individual consumer groups.