What type of discount does Organic Jellies offer when a retailer orders more than 100 cases?

Study for the PlayPosit Principles of Marketing Test. Engage with interactive content, flashcards, and detailed explanations. Gear up to ace your exam!

The correct choice is a noncumulative quantity discount. This type of discount is offered to retailers based on the quantity of cases they order at a single time. Specifically, when a retailer orders more than a specified number of cases, like 100 in this scenario, they receive a discount on that bulk purchase. This encourages retailers to buy larger quantities to benefit from the reduced pricing for that particular order, rather than over a series of orders.

Cumulative quantity discounts, in contrast, are designed to encourage repeat purchases over time, rewarding buyers for accumulating a certain level of purchases across multiple orders rather than in a single transaction. Seasonal discounts typically apply during specific times of the year, while promotional discounts are often tied to specific marketing campaigns aimed at boosting sales temporarily. Neither of these relates to the quantity ordered in a single transaction, making them unsuitable choices in this context.

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