What term is used to describe people in key positions in the organization who control the flow of information?

The term that describes individuals in key positions within an organization who control the flow of information is "gatekeepers." Gatekeepers are responsible for managing access to information and resources, often filtering who gets to communicate with decision-makers or who receives specific information. They play a crucial role in shaping the interactions within an organization, as they determine which messages are passed along and which are blocked.

This function is vital in various contexts, from business-to-business settings to the management of internal communications within companies. Understanding who the gatekeepers are and how they operate is essential for marketers and sales professionals, as effectively reaching decision-makers often involves navigating through these influential individuals.