What term is used to describe people in key positions in the organization who control the flow of information?

The term used to describe individuals in critical positions within an organization who manage the flow of information is "gatekeepers." Gatekeepers are responsible for filtering information that comes into the organization, which can include anything from emails and reports to potential business opportunities and external communications. They control what information reaches decision-makers and other stakeholders, thereby influencing the direction of communication and decision-making processes within the organization. This role is particularly essential in ensuring that relevant information is disseminated appropriately while less pertinent details are filtered out, thereby maintaining efficiency and focus in the organization.

The other terms listed do not capture this specific function. Decision makers typically refer to those who make the final choices based on the information presented, influencers can affect opinions and decisions but may not control information flow, and buyers are individuals or entities that make purchases but are not specifically involved in information management within an organization.