What stage of the product life cycle is characterized by informative promotion?

The stage of the product life cycle characterized by informative promotion is the Market Introduction stage. During this initial phase, companies focus on building awareness and understanding of the new product among potential customers. Informative promotion is crucial at this stage because the target audience may not be familiar with the product's features, benefits, or even its existence.

Businesses typically invest in promotional activities that educate consumers on how the product works, its advantages, and how it fits into their lives. This could involve various marketing communications tools, including advertising, public relations, social media campaigns, and product demonstrations aimed at addressing potential questions and concerns.

In contrast, other stages of the product life cycle, such as Market Growth, Market Maturity, and Market Decline, often focus on different strategies. For instance, in Market Growth, the emphasis tends to shift toward increasing market share and differentiation, while in Market Maturity, promotions may lean more towards reminding customers of the product's value rather than introducing new information. In Market Decline, promotions are typically reduced as the focus shifts to minimizing losses rather than educating consumers.