What promotional methods are typically used when the goal is pulling?

When the goal is pulling, the focus is on attracting customers to seek out a product or service. This usually involves creating awareness and interest among consumers, which can effectively lead to engagement and action. Social media and sales promotions are particularly effective for pulling strategies.

Social media platforms allow businesses to interact with their audience actively, fostering a community and encouraging sharing. Through engaging content, brands can create buzz and stimulate interest, prompting consumers to look for more information or make a purchase. Additionally, sales promotions, such as discounts, limited-time offers, or contests, directly incentivize potential customers to take action and explore the product or service further.

The successful combination of social media's reach and interactive potential, alongside the enticing nature of sales promotions, makes this approach particularly effective in pulling consumers toward a brand.