What is the primary goal of value is use pricing?

The primary goal of value in use pricing is to illustrate the long-term benefits to consumers. This pricing strategy focuses on the total value or savings that a product or service provides over time, rather than just its initial purchasing cost. By emphasizing the cumulative advantages and efficiencies gained from using the product, companies can justify a higher price point, as customers can see the overall value they'll derive from their investment.

This approach helps consumers understand how the product can affect their costs or enhance their productivity in the long run, making it a more compelling proposition. It not only showcases a clear picture of financial benefits but also helps in creating a strong rationale for purchasing decisions based on value.