What is the marketing management process?

The marketing management process is best defined as the comprehensive approach that encompasses planning, executing, and overseeing marketing strategies to achieve organizational goals. This process involves several key activities, including situation analysis, defining target markets, setting marketing objectives, developing a marketing strategy, and implementing and monitoring the effectiveness of marketing efforts.

By integrating planning, execution, and oversight, businesses ensure that their marketing strategies are aligned with their overall goals and adapted to changing market conditions. This holistic framework allows companies to systematically manage their marketing resources and activities, leading to more effective decision-making and better achievement of marketing objectives.

In contrast, option A refers to a singular step which does not capture the ongoing nature of marketing management. Option B focuses solely on the goal-setting aspect without including the broader activities involved in managing marketing strategies. Option C pertains to market analysis, an important component but only a part of the larger process rather than encompassing the full scope of marketing management. Thus, the thorough process described in the correct answer highlights the essential components of effective marketing management.