What is one of the questions that will be answered in Chapter 1?

The focus of Chapter 1 is to establish the foundational understanding and relevance of marketing, particularly for those who may not be specializing in this field. Addressing why marketing matters to non-marketing majors connects the principles of marketing to broader professional and personal contexts, illustrating its significance across various domains. This insight serves to highlight the pervasive role of marketing in influencing consumer behavior, shaping business strategies, and impacting decision-making in various sectors. Through this perspective, students or readers can appreciate the value of marketing knowledge, even if they are not pursuing a career specifically in marketing itself. Other questions may touch on specific elements or strategies within marketing, but it is this understanding of marketing's relevance that sets the tone for the entire discussion in the chapter.