What is meant by discrepancy of quantity in marketing?

Discrepancy of quantity in marketing refers to the mismatch between the amount of product a manufacturer wants to produce and the amount consumers actually want to purchase. This concept highlights a crucial challenge in the supply chain and distribution processes.

When manufacturers produce goods, they often create them in large quantities, but consumer demand may vary significantly. For instance, a company might have the capacity to produce thousands of units, but if consumers only want a few hundred units at a particular time, a discrepancy arises. This gap can lead to overproduction, wasted resources, and storage issues, or conversely, it can result in stockouts where demand exceeds available supply.

Understanding this discrepancy helps businesses manage inventory levels better, align production with market demand, and optimize distribution strategies, ensuring that they can meet consumer expectations without incurring excessive costs.