What is an example of a price decision for a brick and mortar retailer?

Setting sales frequency is a critical price decision for a brick-and-mortar retailer because it directly impacts consumer purchasing behavior and revenue generation. By determining how often to run sales, a retailer can influence demand, attract new customers, and encourage repeat business. Sales can create a sense of urgency and can help move inventory that might otherwise not sell as quickly, allowing the retailer to manage stock levels effectively while maximizing profits.

Other options, while important to the overall retail strategy, do not fall under price decisions. Choosing a store layout relates to how products are displayed, which impacts the customer experience but not the pricing strategy. Similarly, setting delivery options concerns logistics and distribution, and selecting product categories pertains to inventory management and merchandising rather than pricing. Thus, the frequency and strategy behind sales events is central to pricing decisions and revenue optimization for brick-and-mortar retailers.