What is a possible outcome of a sales promotion?

A sales promotion can have multiple beneficial outcomes, and one significant result is increased brand visibility. When promotions are implemented, they often lead to heightened awareness of the brand among consumers due to the promotional activities that usually capture attention through various marketing channels. This increased visibility can lead to more customers discovering the brand and its products.

Additionally, sales promotions can improve customer loyalty. By providing customers with special deals, discounts, or exclusive offers, brands can encourage repeat purchases. When consumers perceive that they are receiving added value, they are more likely to develop a stronger preference for that brand, which fosters loyalty over time.

While decreased marketing costs is not typically a direct outcome of sales promotions, it’s important to note that effective promotions can yield a high return on investment which may offset marketing expenditures, making it feel like marketing costs have decreased through increased sales volume.

The option that encompasses all positive outcomes of a sales promotion, therefore, is the most comprehensive and accurate choice.