What is a key feature of a product classified as a convenience product?

A convenience product is characterized by its ease of purchase and low customer effort required during the buying process. These products are typically low in cost and are bought frequently by consumers with minimal deliberation. Examples include everyday items like bread, milk, and snacks, which are readily available and usually purchased with little thought or planning.

The low customer effort is essential because consumers often prioritize convenience in their decision-making when it comes to these items. They want to spend as little time and effort as possible, which is why such products are widely distributed and easily accessible. Convenience products are typically placed in locations that enhance the likelihood of impulse buying, further emphasizing their nature.

In contrast, products that are infrequently purchased, have a high price point, or possess unique specialty attributes do not align with the definition of convenience products. Such attributes are more typical of shopping and specialty products, where consumers engage in more extensive decision-making and research before making a purchase.