What is a key feature of a product classified as a convenience product?

A convenience product is characterized primarily by the low customer effort required during the purchase process. These types of products are typically inexpensive and widely available, allowing consumers to buy them with minimal thought or planning. Convenience products often include items like snacks, toiletries, and household supplies, which people usually purchase on a regular basis with little deliberation.

When shopping for convenience products, customers prioritize speed and ease rather than in-depth consideration of price or features, which aligns with the nature of these products being readily accessible and easily purchased. This differentiates them from specialty products, which require more effort and consideration due to their unique attributes, and from infrequent purchases, which are usually planned and require more deliberation. Additionally, convenience products generally have lower price points, further supporting the idea that they are designed for quick and effortless purchasing.