What is a common effect of customers perceiving greater value in their purchases?

When customers perceive greater value in their purchases, one of the most common effects is increased brand loyalty. This happens because customers who recognize that they are receiving good value from a brand are more likely to return for future purchases. They trust the brand and feel that it meets or exceeds their expectations, leading to a strong emotional connection and a preference for that brand over others.

Heightened price sensitivity, decreased purchasing frequency, and reduced interest in competitive offerings may not necessarily occur when customers feel they are gaining value. In fact, a strong perception of value can lead customers to be less price-sensitive, as they are more willing to pay a premium if they believe the benefits outweigh the costs. Furthermore, they are likely to increase their purchasing frequency with a brand that consistently delivers value rather than decrease it. While they might show reduced interest in competitors, the predominant effect of high perceived value is the strengthening of loyalty to the brand that provides that value.