What does the mass merchandising concept encourage retailers to do?

The mass merchandising concept encourages retailers to offer low prices for faster turnover because it centers around achieving economies of scale through high-volume sales. Retailers implementing this approach stock a broad array of products at low price points, appealing to a vast customer base. This strategy focuses on attracting price-sensitive consumers, who are more likely to make purchases when they perceive they are getting a good deal.

In this model, the emphasis is placed on selling high quantities of products rather than offering exclusive, high-quality items or exceptional customer service. Instead, the goal is to move inventory quickly, thereby increasing the overall profitability of the business through volume sales rather than through high margins on each individual product.