What does sorting refer to in the context of marketing?

In the context of marketing, sorting refers to the process of classifying products into different categories based on specific criteria. This helps businesses organize their offerings effectively, making it easier for both the company and consumers to navigate through options. It enables marketers to better understand their product inventory and to present it in a way that aligns with consumer needs and preferences.

Classifying products can involve various factors, such as type, function, or demographic relevance. By establishing these categories, companies can streamline marketing strategies, target specific audience segments more effectively, and enhance the overall consumer shopping experience.

While arranging products by price, separating products into quality grades, and grouping by target audience are important marketing strategies, they are not as encompassing of the idea of sorting as classifying products into different categories. Sorting, in essence, is about creating an organized structure that helps consumers easily identify and differentiate between product options.