What does intensive distribution entail?

Intensive distribution is a strategy aimed at maximizing product availability by selling through as many retail outlets as possible. This approach is particularly beneficial for products that are in high demand and are bought frequently by consumers, such as convenience goods. By distributing widely, a company can ensure that its products are readily accessible to consumers, making it easier for them to purchase.

This method differs from selective distribution, where products are available only through a limited number of retailers, or exclusive distribution, where products are sold through a single distributor or a few select outlets. Intensive distribution allows brands to capture a larger market share by increasing their presence in various locations, reinforcing brand visibility and consumer recognition. This strategic choice helps businesses to build volume sales and maintain competitive advantage in the marketplace.