What does "A/B Testing" involve?

A/B Testing involves measuring customer responses to two versions of a webpage. This technique allows marketers to compare different versions of web elements, such as headlines, calls to action, or overall design, to determine which one is more effective in achieving a specific goal, such as increasing conversions or generating more leads.

By deploying both versions simultaneously to a similar audience, marketers can gather data on customer interactions and preferences, leading to data-driven decisions to improve website performance. This method provides insights into consumer behavior and preferences that can significantly enhance marketing strategies.

The other options do relate to marketing strategies but do not accurately describe A/B Testing. For instance, while comparing pricing strategies or testing advertising channels might involve experimentation, they don't focus specifically on comparing two variations of the same web element to gauge customer response. Analyzing competitor performance, on the other hand, is more about assessing the competitive landscape rather than direct comparison of versions aimed at the same audience.