What are the three basic sales tasks?

The correct understanding of the three basic sales tasks is centered around the concepts of order taking, order getting, and supporting.

Order taking involves receiving and processing customer orders, typically characterized by routine and straightforward transactions where the salesperson plays a passive role. This task is essential for maintaining customer satisfaction and ensuring a smooth sales process, especially in retail environments.

Order getting encompasses the active pursuit of new business and involves building relationships with potential clients and persuading them to make a purchase. This aspect of sales is crucial for driving revenue and expanding the customer base, often requiring strong interpersonal skills and an understanding of the product and market.

Supporting refers to the tasks that enhance the overall sales process, such as providing customer service, answering queries, and offering after-sales support. This function helps to maintain customer loyalty and satisfaction, ensuring that clients feel valued and cared for throughout their purchasing journey.

Understanding these three sales tasks is fundamental to developing an effective sales strategy and enhancing sales performance.