What advantages do mail and online surveys typically offer?

Mail and online surveys provide significant advantages in terms of respondent anonymity. This feature is particularly beneficial as it encourages participants to answer questions more honestly and openly, especially when sensitive topics are involved. When respondents feel their identities are protected, they are more likely to provide candid responses, which can lead to more accurate data collection.

The opportunity for anonymity can greatly enhance the overall quality of the data collected, as respondents might be more willing to share their true opinions or experiences without the fear of judgment or repercussions. This is crucial for market research, where understanding customer opinions and behaviors is essential for making informed business decisions.