True or False: In a comparative study, Dunkin' Donuts is shown to be highly differentiated from Starbucks.

The statement is false because Dunkin' Donuts and Starbucks have significant overlapping characteristics and target similar segments of the coffee and baked goods market. Both brands offer coffee and a variety of food items, which positions them within the same competitive landscape. While there may be differences in their product offerings and marketing approaches—Dunkin' often focusing on affordability and speed, while Starbucks leans towards a premium experience and product diversity—these distinctions do not amount to a high degree of differentiation in a comparative study.

Therefore, the brands are not highly differentiated from each other, as they both cater to coffee consumers and share various market attributes, making the assertion of a high differentiation incorrect. The complexity of their market positions and overlapping customer bases further supports the idea that they are not distinctly separate in a comparative analysis.