True or False: Chapter 3 includes a focus on a company's objectives in marketing strategy planning.

The statement is true because Chapter 3 of the Principles of Marketing typically emphasizes the importance of a company's objectives within the context of marketing strategy planning. Understanding a company's objectives is crucial as they guide the development of effective marketing strategies. Objectives define what the company aims to achieve, such as increasing market share, launching new products, or improving customer satisfaction. These goals inform key decisions related to target markets, positioning, and resource allocation, ensuring that marketing efforts are aligned with the overall business strategy. Hence, focusing on these objectives helps marketing professionals formulate plans that are more likely to succeed in meeting the company's desired outcomes.