The video featuring Sam, the travel blogger, exemplifies which type of shopping?

The correct answer is multichannel shopping because it refers to a shopping approach that utilizes multiple channels to engage customers. In the context of the travel blogger Sam, he likely showcases various platforms where his audience can gather information, compare options, and ultimately make travel purchases. This could include his blog, social media accounts, and travel booking websites.

Multichannel shopping emphasizes the different ways consumers interact with a brand or product, allowing potential customers to seamlessly switch from one channel to another. Sam's experience likely spans across these different platforms, making it easy for his audience to explore and purchase travel options, embodying the essence of multichannel engagement.

In contrast, single-channel shopping would imply a consumer engaging with only one platform for their shopping needs, while omnichannel shopping describes a cohesive brand experience across all channels, often with integrated interactions, which may not fully align with Sam's blogging format. In-store shopping refers specifically to purchasing in physical retail locations, which is not relevant in the context of an online travel blogger.