Shari, a marketing manager for Yellow Dress, primarily works on:

The correct answer, owned media, refers to the channels and content that a brand controls and can manage directly. For Shari, as a marketing manager for Yellow Dress, this could encompass the company's website, social media profiles, and email newsletters. These are platforms where the brand has complete authority over the content, messaging, and engagement with its audience. By focusing on owned media, Shari can build brand loyalty and create lasting relationships with customers, as it allows for tailored communication and a consistent brand narrative.

In contrast, earned media involves coverage gained through public relations efforts, while paid media refers to advertisements that a company pays for. Traditional media includes more conventional forms of advertising such as TV, radio, and print, which may not be the primary focus of someone managing a brand's direct online presence and relationships. By honing in on owned media, Shari can develop more strategic and meaningful interactions with her audience.