Selective distribution typically includes which of the following characteristics?

Selective distribution is characterized by the intentional choice of a limited number of intermediaries to sell a product rather than distributing it widely. This strategy is commonly associated with shopping products, which are items that consumers typically compare based on quality, price, and style before making a purchase. These products often require a certain level of customer engagement and are sold through selective outlets that can provide the needed product experience and customer service, enhancing the overall buying experience.

By utilizing selective distribution, brands ensure that their products are available in locations where consumers are likely to shop for them, without saturating the market. This approach helps to maintain a desired level of exclusivity while also providing an environment where consumers can make informed comparisons, ultimately contributing to brand positioning and customer loyalty.