McDonald's conducting a focus group to gauge customer reactions to a new product line is known as?

Conducting a focus group to gauge customer reactions to a new product line is classified as concept testing. This process involves presenting potential customers with a concept or idea for a new product and collecting their feedback regarding various aspects, such as appeal, usability, and likelihood of purchase. The goal of concept testing is to understand how well the idea resonates with the target audience before moving forward with further development or a full market launch.

By using focus groups, McDonald's can gather qualitative data from consumers that can provide insight into the strengths and weaknesses of the new product line. This feedback is crucial for refining the concept and making informed decisions based on consumer preferences, which can significantly enhance the chances of success in the marketplace.