In the Kohler video, what is one benefit of Kohler's Touchless technology?

Study for the PlayPosit Principles of Marketing Test. Engage with interactive content, flashcards, and detailed explanations. Gear up to ace your exam!

The benefit of Kohler's Touchless technology that stands out is how it caters to the concerns of germaphobes and enhances hygiene. By allowing users to flush without directly touching the flush handle, this technology minimizes the risk of germ transmission, addressing a key hygiene concern in public and private restrooms. This contactless feature provides peace of mind for individuals who are particularly vigilant about cleanliness, making this a significant advantage in today's health-conscious environment.

While the technology may indirectly contribute to water conservation or offer aesthetic benefits, its primary appeal lies in improving user safety and reducing the likelihood of spreading germs.

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